Without a flinch, we shipped several cases to her and simply asked in return that she send images from her trip. What we didn't expect was that her mission trip resulted in the creation of a women's health WING and that we actually may have saved a life. One of the women who attended the demonstration and wellness check-up returned the next day having found a lump while doing her self exam the night before. I've never been so proud of the work I do -
So with the official start of summer before you grab your swimsuits... take a moment to do a self exam and learn the topography of your body.
Back story:
The Breast Health Educational Card was first designed back in 2001 for Sanofi-Aventis’ oncology product Taxotere. (One of the things we pride ourselves on is doing research to find the not so obvious branding opportunities.) Upon doing research for the Taxotere brand marketing team we discovered from oncology nurses that even patients who had breast cancer were not self examining their breasts each month. And in trying to determine why, we found the educational pieces currently available were large and intimidating, the size of a toaster, or they had printed shower cards.
We spent over a year developing this
piece with engineers and designers. The end result is our lifelike breast
model with lumps hidden deep inside to help illustrate how deep you need to
press in order to find some lumps; the original order included Susan G. Komen
instructions and was branded with the Taxotere logo. This program was so
successful in aiding nurses in their job that SA produced them for 6 consecutive years.
Encouraged
by an
overwhelming public response from mammography centers or individuals who saw
the SA model requesting more samples, we produced a generic version. We
get orders from all over the nation, from survivors who want to provide to
their daughters, Avon representatives for Breast Cancer Awareness months, Bunco
groups, and a bride whose sister had recently been diagnosed and wanted to
provide as a bridal party gift. We have a patent on this
piece and it won an award in 2005 from the Summit Creative Group.
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| Find the 3 lumps hidden deep inside |
Images from Cameroon, Africa
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| The new Women's Health Wing - learning how to do a self exam! |
